Richard R. was born in Lima, Peru and raised in the Bay Area, his unique experiences have encouraged his love and talent for music. He began to make a name for himself at the young age of fifteen. Richard R. embarked on his career as a DJ and adopted the pseudonym of ‘DJ Rich Era’. His approach to music is a reflection of the diverse world of today; fast, moving, and fun, which landed him at leading radio stations Wild 94.9 FM (San Francisco, CA), Movin 99.7FM (San Francisco, CA) and Viva 105.7 FM (La Kalle 105.7 FM) (San Francisco, CA).
Rich Era also manages a record shop and produces his own original tracks and remixes (www.neweradjstore.com -www.beatport.com/richera - @djrichera).
Being a part of the entertainment industry and bringing his unique brand of music to the dance floor has been his dream and passion. Rich Era has been quite successful in terms of social networking and interactive marketing strategy. He has been booked in elite nightclubs throughout major cities in the U.S (San Francisco, Las Vegas, Chicago, San Diego) and South America (Lima, Peru). He is a signed artist to the Label: Texture Recording (Chicago, IL) and represents clothing line NKD (Nothing Kills Dreams).
Today DJ Rich Era is much more than your turntable amateur. He continues to be a fierce innovator and courteous professional. He prides himself in bringing 100% to every event he is involved in. There is no doubt that his career will continue to thrive making a lasting impact on the radio circuit and club scene.